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London 2012 Paralympic Games not protected as a listed sport event The 2012 Paralympic Games could be broadcast on nonterrestrial payperview TV or even the internet. Source : Birmingham News: Wheelchair-bound hero soldier taunted by youths near Selly Oak hospital THUGS who subjected a wheelchair-bound hero soldier to sickening taunts on the streets of Birmingham were today condemned by angry veterans and politicians. Source : Locog expects to beat sponsorship targets • Locog chief executive says it is on track to beat £700m• UPS unveiled as 22nd major sponsor of London Games London 2012 organisers have said they would hit the top end of their sponsorship target of between £600m and £700m, insisting that the global economic slump had not dampened the corporate appetite for involvement in the Olympics. Unveiling UPS as its 22nd sponsor, the London Organising Committee of the Olympic Games (Locog) chief executive, Paul Deighton, said it was on track to meet or exceed the £700m barrier. He said the new deal took the total raised so far to £550m and that the remainder would be achieved by tying up a string of further tier-two and tier-three deals, worth at least £20m and £10m respectively. Organisers were able to lock in the majority of major sponsors before the worst effects of the global slump became clear. There were fears 18 months ago that the last batch of deals would be more difficult to wrap up, but Deighton said negotiations had not been adversely affected."There is nothing quite like the Olympic Games and the Paralympic Games. It has got a set of values attached to it which business would really, really like to be associated with," he said. "In the modern world, that kind of value-based association is much more powerful than a traditional advert." Based on negotiations already in train Deighton said he was "comfortable" in predicting that Locog would meet or exceed its target. "From the perspective of the overall economic environment I think people are planning for recovery, rather than managing through the worst of it," he said. "The momentum of our sponsorship programme and the excitement of the Olympics is a strong pull, despite the economic background." Locog must raise £2bn from private sources in order to stage the Games – a third comes from its own sponsors, a third from International Olympic Committee partners and a third from ticket sales. Deighton, who on Tuesday night spoke alongside the mayor of London, Boris Johnson, at an event designed to convince wealthy patrons to back the Team 2012 athlete programme that was launched the same day with a £10m investment from Visa, said any extra money raised from domestic sponsorship would be reinvested elsewhere. UPS will act as the official logistics and express delivery partner and was named as the fifth "tier two" partner. The deal, mainly to be delivered in kind, is worth upwards of £20m. Dan Brutton, the president of UPS International, said it would also look to sponsor Team GB athletes and would adopt specific squads to follow. Aside from having to deal with the travails of IT partner Nortel, which was replaced as a tier-one sponsor with Cisco when it entered Chapter 11 bankruptcy protection earlier this year, Locog has managed to avoid the worst effects of the slump. Deighton's assessment will also be encouraging to the four cities bidding to host the 2016 Games, to be decided in Copenhagen this Friday. He also revealed there was no way that Cadbury, subject of a takeover bid by US food giant Kraft, would be able to renege on its sponsorship if the deal went through. "There's no basis upon which the deal with Cadbury's can be changed based on their change of control," he said. The Locog chief executive, who will next week deliver an update on London's progress to the IOC at its congress in Copenhagen, also confirmed for the first time that it was looking for a car sponsor. Historically, the category has been filled by the IOC's partner programme, but after the Sochi 2014 Winter Games appointed Volkswagen as a tier one domestic partner it will fall to London to also find an automobile partner. "We'd expect the car category to be a domestic category, so that is one of the things we are looking at," said Deighton, adding that environmental factors would be a consideration. Deighton will also meet with sporting federations in Copenhagen in a bid to resolve an ongoing row over where badminton and rhythmic gymnastics should be sited. Locog is keen to save £40m by not building a temporary arena on the Greenwich Peninsula. A plan to build a venue in Barking that would deliver greater legacy benefits is under consideration. "The balance in trading these things off is very fine now so final resolution is quite hard. That reflects the fact we've squeezed every bit of economic advantage out of moving the venues," he claimed. The race to stage those Games, viewed as one of the tightest ever, threatened to turn nasty tonight after Rio's delegation reported Madrid's bid team to the International Olympic Committee's Ethics Commission. As heads of state, dignitaries and sporting celebrities flowed into the Danish capital to lobby IOC members, a war of words erupted between the two camps after the Spanish Olympic Committee's vice-president, José María Odriozola, told the national Efe news agency that "Rio is the worst bid". IOC rules expressly forbid bidding cities commenting on their rivals and a spokesman for Rio 2016 said: "This gentleman is clearly out of step with the report of the IOC's own Evaluation Commission. His comments are totally unacceptable and Rio 2016 has now lodged a formal complaint to the Ethics Commission." Most observers have Chicago and Rio as the narrow favourites in a tight race , but Odriozola said Madrid and Tokyo were in fact leading the way. With many IOC members still claiming to be undecided, last minute lobbying and the final presentations ahead of the vote on Friday are expected to be more important than ever. Michelle Obama arrived yesterday to lobby on Chicago's behalf and will be joined by her husband, the US president Barack, on Friday. Spain's King Juan Carlos and Brazilian President Luiz Inacio Lula da Silva also touched down today while Japan's new prime minister, Yukio Hatoyama, was expected to arrive tomorrow. Olympic games 2012 Cadbury Owen Gibson guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds show enclosure (image/jpeg) Source : The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and the Charlton Community Trust are working in partnership to develop opportunities for disabled people to apply for positions at the forthcoming event in 2012. Source :Charlton Athletic RSS Feed: - Updated 2009-09-30T12:25:03Z Coe hails Visa sponsorship deal Sebastian Coe has hailed the announcement of a multi-million pound sponsorship deal by payment card giant Visa for Britain's 1,200 Olympic and Paralympic athletes as "a ground-breaking moment for British sport". Source : London 2012: Visa to sponsor Team GB Visa expected to be unveiled as the major sponsor for 'Team 2012' the 1400 British Olympic and Paralympic athletes. Source :
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